Its not a surprise tha SEX is nowadays everywhere. More than anything in the media, a few examples could be:
Songs:
In the Closet/ By Michael Jackson
She was hOt/ By The Rolling Stones
Movies:
Match Point/ Woddy Allen
Closer/ By Mike Nichols
Series:
That 70's Show
Californication:
Books:
Memoria de mis putas tristes/ By Gabriel García Márquez
At the end we got the last word, to decide to believe every concept or myth around the topic or inform ourselves.
Well i think that this image reflects the idea of Coca-Cola; because the message could be transmitted as: "even when things look worse than ever, the sun will always shine" or something like that, focusing their attention on the family and the concepts or thoughts that the people want to hear around the topic. And also i believe that the main idea was really intelligent assuming the "situation" that we're living nowadays.